Services

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Elevating Medical Affairs Performance — With a Proven Framework, Not Just Advice

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25+ years leading medical affairs and MSL organisations across the pharmaceutical industry — including building and running the UK & Ireland field medical function at Sanofi — means every framework here has already been tested at scale, not just designed on paper.

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Three ways to work together, depending on where your team is right now.

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01 — Medical Impact Diagnostic

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Find out what's really holding your scientific engagement back — in weeks, not months.

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For: Heads of Medical Affairs who suspect their field team isn't landing scientifically, or who need an outside, evidence-based view before committing to a bigger change programme.

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Format: 3–4 weeks | On-site or remote

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What's included:

• Audit of your current medical affairs competency framework against therapy area demands

• Assessment of KOL engagement quality using a proven mindset evaluation model

• Review of insight generation processes to identify where valuable field intelligence is being lost

• A clear scorecard and prioritised roadmap — a decision-making tool for your leadership team, not a shelf report

 

Outcome: You'll know exactly where your medical impact is strong, where it's leaking, and what to fix first.

[Start with a Diagnostic →]

 

 

 

 

 

02 — Omnichannel & Field Force Effectiveness Sprint

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Build a field medical model that actually performs — designed from experience leading it at national scale.

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For: Organisations building a new field medical or MSL function, or those whose omnichannel efforts have stalled and need a proven model to reset around.

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Format: 8–12 weeks | 2–3 days per week

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What's included:

• Design and implementation of an omnichannel engagement model for field medical

• Team coaching framework to embed new ways of working with MSL leads and national teams

• A measurement framework to track medical impact going forward

• A stakeholder alignment workshop, led in person, to get leadership and field teams pulling in the same direction

 

Outcome: A field medical function with a working model, a trained team, and a way to prove its value — not just a strategy document.

[Enquire About a Sprint →]

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03 — Fractional Medical Excellence Partner

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Senior medical affairs leadership, embedded in your team, without a full-time hire.

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For: Companies that need experienced strategic leadership in medical affairs — competency frameworks, KOL strategy, MSL coaching, medical education — but aren't ready for (or don't need) a full-time VP or Head of Medical Affairs.

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Format: Ongoing retainer | 1–2 days per week | 6-month minimum

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What's included:

• Embedded strategic advisor working directly with your medical affairs leadership

• Quarterly medical impact reviews

• Coaching for MSL team leads and senior medical staff

• Advisory input on medical education programme design and delivery

• Direct access to 25+ years of medical affairs leadership experience, on the days you need it

 

Outcome: The strategic capability of a senior Head of Medical Excellence, sized to fit your team and your budget.

[Discuss a Fractional Partnership →]

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Not sure which fits? A short call is the fastest way to find out — get in touch at Info@ImpactfulRx.com or +44 07730 303715